ACCO
Swingline Staplers
Color and material development, color strategy
ACCO’s Swingline division’s products range from the timeless, iconic 747 stapler to newer and more feature-laden products. Surface Work helped Swingline explore product positioning and marking options via transformative color and finish options at both the classic and innovative ends of the Swingline product spectrum. The new colors and finishes helped Swingline gain entry into new retail channels by combining classic functionality with high end, fashionable appearance.
