Microsoft
Intellieye Trackball
Color and finish development, color strategy
Development of this groundbreaking trackball required navigating through a bramble of technology and patent issues. Marketing demanded a product that visibly conveyed its status as state-of-the-art and highly precise while production was based on finicky techniques with tricky tolerance issues. Solving those problems led to a new one: excessive numbers of trackballs disappearing from store displays and returned merchandise, making us wonder if theft is the sincerest form of flattery.
