Whirlpool
Duet Laundry Products
Color and finish development, color strategy
The “white goods” industry has been swept by change in recent years. Surface Work has helped Whirlpool, Kenmore and Maytag navigate the choppy waters, maximizing the opportunities in current production methods while exploring new material and coatings options, working to better link product appearance with product features. One of the first new finishes to launch, Whirlpool’s Aspen, struck a cord with key retailers who featured it broadly in promotions and advertising.
