Microsoft
Desktop Hardware
Finish and color development, color strategy, overseas color and finish implementation
Peripheral hardware suppliers like Microsoft exist in a strange ebb and flow, sometimes leading the marketplace and sometimes forced to follow. Often the question is how to stand out with out sticking out; how to be in sync with the trends while seeming slightly ahead of them; how to be leading edge, compatible, timeless, and broadly appealing all at the same time. There have been the occasional flights of color fancy - mice the color of ballet slippers or snooker tables. But often it is a game of finish over color, of subtle expression and carefully honed details. Surface Work helped Microsoft interface with numerous offshore materials and coatings resources, raising the bar for surface variety and quality.
